Top Social media companies greatly rely on the revenue generated from advertisements. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year). To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find the Average DAU is the sum of each day’s active users/number of days in a month. To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. Action on the other hand involves logins, clicks, viewing, and other activities on the platform. Users refer to the people who have downloaded the social media application. There is a need to determine two things in order to measure the active users of a social media company. The number of people who actively connect with an application every month is Monthly Active Users (MAU). In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). These are metrics that help to calculate the engagement of users towards a company. The terms DAU and MAU, both signify the number of users. Social Media Platforms with Active Users What Are DAU and MAU? It has not only helped with connections but in the present times, it has provided great platforms for businesses.Īll these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.ĭAU and MAU of Top Social Media Platforms Social media has made the world shrink in terms of connectivity. But thanks to technology and its great inventions it became possible.
Two decades earlier who would have thought that connecting with people all around the world would become so easy. One such thing is the rise of social media companies. There are very few ideas and innovations that come into the world and impact everyone.
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